- Agile development with multiple pushes per day
- Extensive customer development
- Experiment then double down
Meetup is on pace to do 600-800 usability tests per year
- Test 2-3 days per day
- Setup tests prior to mowing what will be tested
- Recruit participants from community and through a recruiter (compensate for time)
- Use gotomeeting to broadcast sessions to developers
- Use Silveback to record
- Follow up each session with light notes
Malkovich Bias – the tendency to believe that everyone uses technology like you do
- Test with users to confront out bias
- Give your team direct access to your customers
- Look for the boulders in the road
- Substitute frequency sfdor precision
- Strip out costs but willing to trade money for time
- Have discussions
- Launch and learn
- Accept that failure is most likely outcome
The Four Steps to the Epiphany by Steven Gary Blank (buy from Amazon.com) or download a PDF of the first 3 chapters here
Nobody wants to buy process. They want your insights
We are wrong more often than we are right – this is a young industry
It’s okay to keep reiterating because they will most likely fail
View more presentations from glusman
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