Stony Brook Oils / WholeHearted Foods is a small food company based in New York’s Finger Lakes region that produces gourmet squash seed oils through slow processes. Stony Brook came to papercut to develop a cohesive marketing campaign of email, print ads for Edible Magazines and a press kit. With the launch of its email newsletter, papercut quadrupled Stony Brook Oils’ site traffic in a few hours resulting in over 600 retweets on Twitter and a significant boost in online sales.
Also, good old fashioned face to face praises occurred at their Edible Gardens booth the next day. Yes, both parties consider this a very successful campaign.