All posts tagged Eric Burd

Agile UX NYC Conference Session: Eric Burd – Want to Win with Agile? Pivot Your Culture First

  • To win at Agile, you have to bring in: dev/product teams and biz/marketing
  • Agile is about risk mitigation – not so much about the technology stack and risk, it’s about the market risk.
  • Waterfall is about risk mitigation – finance and marketing depts run on events that depend on oths down the line
  • – but the waterfall doesn’t actually devise a way to accomplish these events