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TECHMunch NYC 2011 Roundup | Papercut / design for web, mobile and branding

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TECHMunch NYC 2011 Roundup

Last week Saturday I had the pleasure of moderating a panel during TECHMunch, a one-day conference about food blogging and all the subjects that fall underneath that. My panelmates were a wonderful and diverse group of content creators and publishers, ranging from individuals posting to a YouTube channel all the way to a Food Network exec. It was my first panel moderating experience and because of these great folks and the audience questions, I would love to do it again. Surprisingly, I wasn’t that nervous going into it. Win.

And of course, huge thank you to Babette Pepaj of BakeSpace who created TECHMunch, and to Nichelle Stephens of Cupcakes Take the Cake (@niche) who is the  TECHMunch NYC organizer. So, below is a listing of the panelists, some of my guiding questions and some key answers/bits of info. Read on for more after the jump.

Tips on Creating and Distributing Mouthwatering Multimedia Content

Tanya Edwards, FoodNetwork.com / @MissTanya

Eric Issac, Photographer, Snap Food / @ericisaac

Eric Rochow, Host & Producer, Gardenfork.tv / @GardenForkTV

Tameeka Ballance, Host & Producer, Tameeka Time / @tameekatime

Moderator: Tricia Okin, (me) @papercutny

The cutest app icon cookies by @Tasty_Morsels bakery made for #TechMunch

The cutest app icon cookies by @Tasty_Morsels bakery made for #TechMunch

Some of the biggest takeaways from the panel

– All panelists said that it’s best just to get the content out there, it doesn’t have to be perfect but just good enough. People just want to see what you’re doing and that it’s consistent. Even Instagram iPhone photos are enough. Especially Tanya from Food Network says they’ve moved from picture perfect food shots to even having iPhone shots by their bloggers sent it for posts. Eric from Garden Fork TV – “Done is better than perfect.”

– Host your images on Flickr.com that way you can see stats to see where searches are originating. It only costs $24.95/year for unlimited amounts of storage.

– Food photo tips from Eric Isaac: to use 50mm for portraits, 35mm for interior restaurant shots, and 100mm for food macro shots – @jyohh

– Managing photos: Flickr.com and iPhoto. You can use Adobe Lightroom for light editing and colour correction.

– Send your content where people are right now: Places to post video content: Blip.tv5Min.com, YouTube, iTunes

– Individuals and companies producing great content right now: @SkeeterNYC Foodcurated.com,  @danieldelaneyDanielDelany.com@immaculateinfatImmaculate Infatuation@ECavaMouth of the Border

– Drive traffic to your site with: StumbleUpon, Tumblr (simultaneous posting to/from WordPress)

StumbleUpon good for food content; use different voice/angle for each social media platform

– WordPress plug-ins: Tumblrize, Socialize, WP Touch (for mobile), Networked Blogs

Want more tweets from the whole TECHMunch conference? Check them out on Twapper Keeper (thanks Babette!).

Some other great posts by TechMunch panelists:

Daniele Gould / @dhgisme / @foodtechconnect:  Data Visualization Tools & Resources

Jackie Gordon / @divathatateny: Jackie Gordon Singing Chef at Techmunch


Anything I missed or do y’all have anything to add?

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